Pyeongtaek City C.I. (Corporate Identity)
Application Type Symbol
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Taegeuk shape was imagery of bouncing water drop and a sprout comes into bud. This represented moving forward into the hopeful future of Pyeongtaek City. Three lines on the bottom has described wide plain and best transportation advantage. This has represented rural and urban complex, international city and promising the status of city. The symbol had dynamic image and type of logo focuses on existing value of the city which was humanity and importance of fundamental. Calm and stable calligraphy made a balance of complementary image.
Present image of prestigious international city in the way of each color harmonizes in diverse colors.
Curve of Taegeuk shape
Integrated Brand for Agricultural and Special Products
- Super O'ning, produced by Pyeongtaek, stands for Super the Origin of the Morning, which implies "the clean and reliable food that welcomes a fresh morning."
- The letter "O" is expressed as a big circle and reflects the image of morning sunshine and a wide plane, which says that "the agricultural and special products from the clean natural environment of Pyeongtaek-si provides abundant food in your dining table."
- The Ming-style font represents our reliable and high quality agricultural/special products.