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Introduction to Pyeongtaek

Brand

  • Introduction to Pyeongtaek
  • Symbol
  • Brand

Pyeongtaek City C.I. (Corporate Identity)

평택시 로고 버전1

Standard Symbol

평택시 로고 버전2

Application Type Symbol

Concept

Taegeuk shape was imagery of bouncing water drop and a sprout comes into bud. This represented moving forward into the hopeful future of Pyeongtaek City. Three lines on the bottom has described wide plain and best transportation advantage. This has represented rural and urban complex, international city and promising the status of city. The symbol had dynamic image and type of logo focuses on existing value of the city which was humanity and importance of fundamental. Calm and stable calligraphy made a balance of complementary image.

평택시 로고중 태극모양 부분

+이미지

평택시 로고중 대지모양 부분

+이미지

평택시 로고중 평택시 글자 부분

Color

Present image of prestigious international city in the way of each color harmonizes in diverse colors.

불릿 이미지 MOTIVE A
Source_
Main Symbol
모티브A 이미지

불릿 이미지 MOTIVE B
Source_
Curve of Taegeuk shape
모티브B 이미지

불릿 이미지 MOTIVE C
Source_
Stripe Color
모티브C 이미지

불릿 이미지 MOTIVE D
Source_
Background Color
모티브D 이미지

Integrated Brand for Agricultural and Special Products

symbol
Super O'ning
  • Super O'ning, produced by Pyeongtaek, stands for Super the Origin of the Morning, which implies "the clean and reliable food that welcomes a fresh morning."
  • The letter "O" is expressed as a big circle and reflects the image of morning sunshine and a wide plane, which says that "the agricultural and special products from the clean natural environment of Pyeongtaek-si provides abundant food in your dining table."
  • The Ming-style font represents our reliable and high quality agricultural/special products.
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